Mulvey
Mulvey argues that film provides scopophilic pleasure to the audience. Female characters tend to be displayed for the visual pleasure of male characters and male spectators. For Mulvey, men look, women are looked at. Women are the object of the gaze (looked at), whilst male characters/spectators are the subject of the gaze (or the bearers of the look - the people looking). Women connote 'to-be-looked-at-ness', and are the focus of a clearly male gaze. Mulvey identifies an important process whereby women are coded as the object of the gaze (and represented sexually). Robin Thicke's video supports this theory, where women are represented sexually. However, her work has been criticised for only focusing on the male, heterosexual spectator, and ignoring the male providing the visual pleasure.
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